GMC

Built for the scroll

Client

GMC

Services

Social strategy, Creative direction, Campaign

Year

2024

GMC truck at dusk on a wet desert highway

The challenge

Automotive creative is built for 30-second spots and billboards. On social it reads as an ad within a half-second — and gets skipped just as fast.

The idea

We rebuilt the storytelling for a vertical, sound-off, first-frame-decides world: hero the vehicle in the opening frame, cut on motion, and let typography carry the message instead of voiceover.

The work
The results
+XX%Engagement rate (placeholder)
XXMViews (placeholder)
+XX%Follower growth (placeholder)

Metrics marked placeholder are awaiting final reported figures.

Gallery
GMC campaign still
Contact sheet from the shoot

Good ideas are morefun when we makethem real.

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